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Content lifecycle management refers to the structured process of managing digital content from its creation through to archival or disposal. It involves the coordinated use of people, processes, and technology to ensure that content is…

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customer retention

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Ecommerce Analytics

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Server-side testing

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Shopping Cart Abandonment

Shopping cart abandonment is one of the most pressing challenges facing e-commerce businesses today. It occurs when a potential customer adds items to their online shopping cart but leaves the site without completing the purchase.…

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